Our Story

Our Story

Fractal Effects offers home wares and personal effects to help you achieve your highest potential. We aim to provide high quality, beautiful items that raise your vibration and make great home decor.  

We live by our mantra ~ life is magic! 


Our Story

In the mid 2000s Ryan’s mother was chronically ill with MS. To help her, Ryan learned about reiki, massage therapy and crystal healing. He became passionate about crystals and began carrying them to better himself and evolve spiritually. He saw significant changes in his levels of awareness and stress; he noticed how different stones would affect him differently. He read up on the crystals and their properties. He was amazed to learn that how the crystals had affected him was consistent with how they were described in books.


Around that time, Ryan observed that many crystals and related products he wanted were not available in Canada. Things he was able to find online, such as charging pyramids and glassware, had to be imported. Ever since, he has been passionate about starting a business to share these products with others. 


Jessica’s family connection to gems and minerals dates to the mid-1800s when her great-great grandfather made ceremonial regalia for secret societies in Toronto. Her grandfather began his career as a jeweller in the 1920s, delivering diamonds and watches by bicycle to Toronto customers of Birks Ellis Ryrie. Grandad Reid worked for Birks for his whole career, and managed the Sudbury and Windsor stores. He imparted a love of jewelry and fine home wares to his family. 


Jessica's father is a respected geophysicist. Her first job was colouring maps for the family business. At 12 years old, she coloured the maps that would eventually lead to the development of the first diamond mine in Canada at Lac De Gras, N.W.T. 


Since the birth of their first son, Jessica has sought to better understand the energy within - the energy centres of the chakras. She exercises her own intuitive capabilities through meditation and connecting with crystals.